User Experience

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For the success of any design it is important to have good IA. We work very closely with the content owners to review the current information and create improved hierarchies and taxonomies – streamlining the structure of content, how it's organized and how users access it. 

DGTL approach towards Usability pivots on our passion to create engaging user experiences. We focus on key concepts such as ease of use, memorability and enjoyment. Our goal has always been and continues to be creating designs that people not only find easy to use, but love to use as well.

The behavior of a website or application, and how users control that behavior, is of greatest importance in understanding the user desires and in meeting the project's objectives. We have a team of interaction design specialists who work through the process, from initial workshops and whiteboard sketches, right through to the development of highly-detailed wireframes and functional specs.

Design doesn't stop when the final screen comps are signed off. Our design team produces complete style guides. These guides detail exactly how each element of the end product should look and behave – from animation speed and button mouse-over states, to typography rules and color guidelines.

Visual design and aesthetics affect user confidence in and comfort with your application. To attain a polished and professional look we have hired only passionate and gifted designers, who share our desire for pixel perfection. Our products are identifiable for their visual uniquenes

Each project has a target user group, and this is where we carefully identify everyone we are trying to reach; here we construct the User Profiles which assist us in designing soundproof strategies.